Formula Won Labs

visibility gap

Google Maps Ranking in Brooklyn, NY

Your competitors in Brooklyn are getting the calls that should be going to you. The top 3 spots on Google Maps take most of the local search traffic. Everyone else splits the leftovers.

882

Businesses Running Ads

512

Avg Reviews (Top 5)

high

Competition Level

2,590,000

Population

What is google maps ranking and why does it matter in Brooklyn?

Google Maps Ranking is the process of optimizing your business to appear in the top positions for local searches in Brooklyn, New York. With a population of 2,590,000, Brooklyn is a emerging market where strong local search positioning directly determines how many calls and customers your business receives.

Google Maps Ranking Competition in Brooklyn

Across six major service categories in Brooklyn, 882 businesses are actively running Google Ads to compete for local customers. dental / dentist alone has 150 businesses advertising, with the top performers averaging 1,200 reviews. If your business is not appearing in the Maps pack for your category, these competitors are capturing the calls that should be going to you.

Brooklyn Market by Industry

Service Area Businesses

IndustryBusinesses Running AdsAvg Reviews (Top 5)Competition
Plumbing120850high
Roofing60450medium
Electrical20450high
Tree Services15250medium-high
Foundation Repair8100medium
Water Damage / Restoration20350high
Painting25400high
Pool Services350low
Fencing & Decks12200medium
Concrete & Hardscaping15250medium-high
Junk Removal25600high
Kitchen & Bath Remodeling25350high
Pest Control25450high

Brick & Mortar

IndustryBusinesses Running AdsAvg Reviews (Top 5)Competition
General Dentistry15950high
Orthodontists12650high
Med Spas10450high
Dermatology10600high
Physical Therapy15600high
Chiropractors10460medium
Veterinary (General)12900high
Veterinary (Emergency)51,200medium
Optometrists15300high
Fertility Clinics7180medium
Hearing Aid Clinics8110medium
Urgent Care10900high

Industry Insights for Brooklyn

Plumbing

The aging infrastructure in many Brooklyn neighborhoods creates a constant demand for skilled plumbing services, often requiring emergency response.

Roofing

The prevalence of multi-family buildings and brownstones with flat or low-slope roofs creates a specific demand for experienced roofing contractors.

Electrical

High demand but also high saturation of licensed professionals, making online visibility crucial for new client acquisition.

Tree Services

Demand is consistent due to urban tree maintenance and storm damage, with safety, insurance, and proper permitting being key selling points.

Foundation Repair

A niche but high-ticket service, demand is driven by aging infrastructure and specific property issues, requiring trust and specialized expertise.

Water Damage / Restoration

Emergency-driven demand means high ad spend for immediate visibility, with rapid response, comprehensive service, and insurance navigation being critical differentiators.

Painting

A highly competitive market where reputation, reliability, quality workmanship, and clear communication are essential for standing out.

Pool Services

Extremely niche in Brooklyn, with limited demand primarily from luxury properties or commercial establishments, leading to low ad activity and regional service providers.

Fencing & Decks

Steady demand for outdoor living space improvements and property demarcation, with custom design, material quality, and durability often driving client decisions.

Concrete & Hardscaping

Consistent demand for both functional and aesthetic outdoor improvements, with durability, design expertise, and proper installation being key selling points.

Junk Removal

High demand for quick and efficient removal services, with brand recognition, immediate availability, and eco-friendly disposal practices driving customer choices.

Kitchen & Bath Remodeling

A high-value, design-centric market where reputation, a strong portfolio, transparent pricing, and excellent client communication are paramount for securing projects.

Pest Control

Constant demand in an urban environment, with rapid response, effectiveness, discreet service, and long-term prevention plans being highly valued by customers.

General Dentistry

The general dentistry market in Brooklyn is highly saturated and competitive, with many practices leveraging strong online reviews and aggressive digital advertising to attract new patients.

Orthodontists

Orthodontic services in Brooklyn see high competition, with multi-location practices and modern dental groups heavily investing in Google Ads to capture a diverse patient base.

Med Spas

Brooklyn's med spa market is booming, driven by demand for non-invasive aesthetic treatments, leading to high competition among upscale clinics that heavily utilize digital advertising.

Dermatology

Dermatology clinics in Brooklyn face high competition, with large groups and specialized practices actively using Google Ads to attract patients seeking both medical and cosmetic skin care.

Physical Therapy

The physical therapy market in Brooklyn is highly competitive, characterized by numerous clinics, including large chains, that actively use Google Ads to reach patients needing rehabilitation services.

Chiropractors

Brooklyn's chiropractic market is robust, with many independent practitioners and small groups competing for patients, often relying on strong local SEO and targeted Google Ads.

Veterinary (General)

The general veterinary market in Brooklyn is highly competitive due to a large pet-owning population, with many clinics, including modern chains, heavily investing in online visibility.

Veterinary (Emergency)

Emergency and specialty veterinary care in Brooklyn is dominated by a few large, well-established hospitals that leverage their critical services and strong reputations in their advertising.

Optometrists

The Brooklyn eye care market is highly competitive, with a mix of national optical chains and local independent optometrists vying for patients through prominent online advertising.

Fertility Clinics

Fertility clinics in Brooklyn operate in a specialized, high-stakes market, with a few prominent centers and hospital-affiliated programs actively using Google Ads to reach prospective patients.

Hearing Aid Clinics

The hearing aid market in Brooklyn is moderately competitive, with national chains and local audiology centers using targeted Google Ads to reach an aging demographic in need of specialized services.

Urgent Care

Brooklyn's urgent care market is highly competitive and largely dominated by major chains that aggressively advertise their numerous convenient locations to capture immediate patient needs.

The Brooklyn Market

Brooklyn is a densely populated borough with a mix of historic brownstones and new developments, leading to consistent demand for home services, while its diverse population and vibrant economy support a wide array of local businesses.

Who is advertising in Brooklyn right now

These businesses are actively spending on Google Ads in Brooklyn:

Brooklyn Plumbing ProsNYC Emergency PlumbersReliable Rooter BrooklynBrooklyn Climate ControlCool Air NYCMetro HVAC Solutions

How We Fix This for Brooklyn Businesses

  • GBP audit and rebuild
  • Category and attribute optimization
  • Geotagged photo strategy
  • Review velocity
  • Rank tracking

Top industries we serve in Brooklyn

dental / dentist, plumbing, HVAC / air conditioning, auto repair / mechanic, roofing

Frequently Asked Questions

How long does it take to rank on Google Maps in Brooklyn?

We measure progress by the percentage of your service area in Brooklyn where your listing appears in top positions. The first month is audit and optimization. By month two, Google starts recognizing the changes and your visibility coverage expands. As that percentage grows, your call volume follows. The pace depends on your current profile state, review count, and how competitive your category is in Brooklyn.

What affects Google Maps rankings in Brooklyn?

Three things matter most: your Google Business Profile completeness and accuracy, your review count and rating compared to competitors, and how well Google can verify that you actually serve Brooklyn. Secondary factors include website speed, citation consistency, and how often you post updates to your profile.

How many reviews do I need to rank in Brooklyn?

You need to match or exceed the review count of the businesses currently ranking in the top 3 Maps positions for your main search terms in Brooklyn. In most categories, that means 40 to 100 or more reviews with a 4.5 or higher average. We benchmark your competitors and set a specific target.

Can I rank on Google Maps outside my city limits?

Yes. With the right optimization, your Google Business Profile can rank in searches across neighboring cities and zip codes beyond Brooklyn proper. We use service area optimization and geo-grid tracking to expand your coverage. Most businesses can rank 15 to 25 miles from their physical address.

Google Maps Ranking in Nearby Cities

Other Services in Brooklyn, NY

Our Guarantee

If your visibility has not measurably improved by Day 90, we work for free until it does.

Research by Formula Won Labs. Market data based on analysis of local service businesses across 91 U.S. markets, 6 industry categories. Last updated March 2026.

Find out where you're losing calls

We'll pull your Google Business Profile, compare it against your top competitors, and show you exactly where you're losing calls. Takes 10 minutes. No cost.

No contract. No credit card. Just a clear picture of where you stand.