Formula Won Labs
Websites, hosting, and everything after

More customers find you. More of them call. More of them buy.

Most agencies build you a website and disappear. We build the site, then handle everything after: catching your missed calls, booking your appointments, answering your customers on chat, asking for your reviews. Every month you get a plain-English recap of what changed. No jargon, no invented revenue numbers, no vanishing act.

Real prices on the pricing page. Take a look.

Visibility Radius

AI ready

Expand your Google Business reach

Get found by AI search

Google Business

Your Business

4.9 (127)
Open nowVerified

This Month

+8

calls captured

+31% vs last month

[ Pick A Design ]

Pick a design. Get a website AI actually recommends.

Most websites look fine and never come up when potential customers ask ChatGPT, Claude, or Perplexity for a local business. We rebuild your existing site on a foundation those engines actually read. Same visual quality as Wix or Squarespace. The calls and bookings start flowing in.

Here is what every site we build comes with

  • Your business name, hours, address, phone, and services written in a format that ChatGPT, Claude, Perplexity, and Google AI can quote directly to customers.
  • Explicit permission set for 16 AI search engines including ChatGPT, Claude, Perplexity, Google AI, Apple Intelligence, and Mistral so they can read your pages without guessing.
  • Every time you update the site, Bing knows within minutes (Bing powers ChatGPT's web search, so faster updates equal faster citations).
  • Verified with Bing Webmaster and Google Search Console on day one so your pages start appearing in search within days, not months.
  • Pages built into the HTML itself so AI engines can read them even when their browsers do not run JavaScript.
  • Phone numbers, emails, and hours formatted so AI assistants can copy them straight into a reply to your customer.
  • Pages load in under two seconds (a Google ranking factor and a customer trust signal).
  • Mobile-first design that looks correct on every phone size (more than 60% of local searches happen on mobile).
  • Star ratings, hours, and pricing shown directly inside Google search results without extra work.
  • Built-in FAQ section that AI engines pull from when customers ask common questions about your business.
  • Service-area pages for each city or neighborhood you cover so you show up for the right local searches.
  • Clean handoff to your GoHighLevel CRM, email, or SMS so every form submission goes exactly where you need it.
Editorial Elegant archetype demo

Editorial Elegant

Refined and quiet

Live demo

Serif headlines, dark burgundy with brass accents, photography that breathes.

Private chefFine diningHospitality
View live demo
Imaginative archetype demo

Imaginative

Hand-drawn and playful

Live demo

Custom illustration over photography, themed brand world.

Kids partiesThemed eventsChildcare
View live demo
Bold Typography archetype demo

Bold Typography

Headlines that shout

Live demo

Oversize type, color blocks, headline as the hero.

Food truckQSRCasual restaurants
View live demo
Magazine Editorial archetype demo

Magazine Editorial

Asymmetric and layered

Live demo

Mixed type, multi-column grid, project portfolio first.

Home remodelingArchitectureEditorial
View live demo
Warm Homely archetype demo

Warm Homely

Earthy and approachable

Live demo

Cream, terracotta, sage. Softer photography, friendly type.

Personal chefMeal prepComfort food
View live demo
Vibrant Brand archetype demo

Vibrant Brand

Saturated and energetic

Live demo

One bold brand color drives the whole site, action photography.

Boutique fitnessHIITSpin or boxing
View live demo
Dark SaaS Brutalist archetype demo

Dark SaaS Brutalist

Data-first, no softness

Live demo

Pitch-black background, electric yellow-green accent, bento class grid, persona tabs, scroll-triggered metric counters. Looks like Linear or Stripe, feels like a real gym.

Strength gymPowerliftingHIIT studioSport performance
View live demo
Modern Minimal archetype demo

Modern Minimal

Clean grid, restrained

Live demo

Whitespace led, sans-serif, two color palette, no decoration.

Wellness studioPilatesYoga
View live demo
Zen Editorial archetype demo

Zen Editorial

Owner essay as hero, scroll-morph

Live demo

Linen and sage, proprietor essay above the fold, date-grid schedule. Built for owner-operated meditation and yoga studios.

Yoga studioMeditation centerZen / mindfulness
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Themed Niche archetype demo

Themed Niche

One vertical, all in

Live demo

Palette and photography dialed to one specific niche.

Wedding plannerFloristEvent design
View live demo
Rustic Textural archetype demo

Rustic Textural

Wood, linen, burlap

Live demo

Textured backgrounds, hand-feel type, organic-edge shapes.

Craft bakeryFarm-to-tableArtisan goods
View live demo
Cinematic Photo archetype demo

Cinematic Photo

Full-bleed and moody

Live demo

One dish, edge to edge, minimal overlay text.

SteakhouseOmakaseFine dining
View live demo
Trust Forward archetype demo

Trust Forward

Credentials and people

Live demo

Deep navy with warm cream and brass. Attorney or advisor profile cards and practice areas as the centerpiece.

Law firmAccountingFinancial advisor
View live demo
Service Direct archetype demo

Service Direct

Big phone, real trust

Live demo

Deep navy and safety orange. Phone number above the fold, trust badges before you scroll, service tiers next.

HVACPlumbingElectricalRestoration
View live demo
Calendar Grid archetype demo

Calendar Grid

The schedule IS the site

Live demo

Near-black, signal orange, Space Grotesk bold. Sticky date headers, event rows, and a marquee show as the hero.

Music venueEvent spaceFitness studioTheater
View live demo
Bento-Card Feature Grid archetype demo

Bento-Card Feature Grid

Hierarchy through size

Live demo

Navy and warm white. Lead service spans two columns with a photo; supporting services fill typographic one-column cards. Size communicates priority without numbered lists.

Multi-practice law firmMed spa with several treatmentsMulti-service business
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Proprietor Essay archetype demo

Proprietor Essay

The owner is the differentiator

Live demo

Warm cream, brass accents, Cormorant Garamond serif. A 250-word first-person letter replaces the hero carousel. Reads like correspondence, not a website.

Specialty retailIndependent bookstoreWine shopPen shop
View live demo
Editorial Magazine archetype demo

Editorial Magazine

The catalog as the site

Live demo

Off-white paper, near-black ink, single warm amber accent. Serif display headlines, monospace metadata. Single-column catalog, owner portrait header, dual-axis filter. No card grids.

Record shopWine shopSpecialty bookstoreKnife shop
View live demo
Light SaaS archetype demo

Light SaaS

Off-white and frictionless

Live demo

Warm off-white background, electric blue accent, amber sticky phone bar. Bricolage Grotesque headings, numbered how-it-works flow, transparent pricing table. Linear light-mode energy applied to a licensed neighborhood plumber.

Independent plumberDrain serviceHome services
View live demo
Dark SaaS Brutalist (Trades) archetype demo

Dark SaaS Brutalist (Trades)

Black, blue, and no-nonsense

Live demo

Pitch-black background, electric blue accent, brass-amber tel: bar. Inter Tight 800-weight headings, six-step numbered process, persona tabs for three buyer types. Looks like a SaaS product site. Works for a licensed plumber.

Independent plumberDrain serviceHVACElectrician
View live demo

Every design above has a live demo you can click through right now. Already have a site? We start with a free AI search audit, then quote the rebuild against the design that fits your brand.

Real Results from U.S. Businesses

Trusted by local businesses across the country to get found, get calls, and grow.

We were barely showing up on Maps. Within 90 days our visibility tripled and the phone started ringing again. We went from maybe 5 calls a week from Google to over 15.
Home Services Business Owner
Home Services Business OwnerOwner

3x

More Calls Per Week

From Google Maps

200%

Visibility Increase

Across service area

We didn't even know people were using ChatGPT to find dentists. They set us up so we show up when someone asks now. We've gotten new patients who said they found us that way.
Dental Practice Manager
Dental Practice ManagerPractice Manager

Live

Named on ChatGPT, Perplexity, Google

When people ask for a dentist

12+

New Patients Who Found Us That Way

First 90 days

They pulled up a map showing everywhere we were invisible. Then they fixed it. We went from showing up in 2 nearby areas to covering our whole service territory.
Contractor
ContractorOwner

8x

Area Coverage

From 2 areas to 16

60days

To First Results

Calls up every month since

Find out where you're losing calls

Enter your website and we'll score your Google Maps visibility, AI search presence, and review strength against your top competitors. Free. Takes 30 seconds.

No contract. No credit card. No sales pitch unless you want one.