Roofing Companies
You are paying for Google Ads clicks. Your competitors are getting the calls.
You are paying $50 to $200 per click on Google Ads for roofing keywords. A homeowner clicks your ad, lands on your listing, sees 23 reviews while your competitor has 187, and calls them instead. You paid for the click. They got the job. This is happening on every campaign you run and it will keep happening until you fix the trust layer behind your ads.
What We Do About It
- We audit what happens after someone clicks your ad: your Google profile, reviews, website, and Maps presence
- We fix the trust signals that determine whether an ad click turns into a phone call
- We build your review count to the point where ad clicks convert at a higher rate
- We optimize your Google Business Profile so it reinforces your ad messaging instead of undermining it
Roofing keywords cost $50 to $200 per click. If your click-to-call rate is 10% instead of 25%, you are wasting $3,000 to $8,000 per month on clicks that never become calls.
The average job for a roofing company is worth $5,000 to $30,000. Every month you wait is another month of leads going to the roofing companies that show up first. A free visibility audit shows you exactly where you stand and what it would take to fix it.
Frequently Asked Questions
Why are my Google Ads not converting to phone calls for my roofing company?
The most common reason roofing Google Ads fail to convert is not the ads themselves. It is what the homeowner sees after they click. They land on your Google Business Profile or website, see fewer reviews than your competitor, notice an incomplete profile, and call someone else. You paid for the click. Your competitor got the $15,000 roof replacement. Across the 91 markets we track, an average of 19 roofing businesses are running ads per city, all competing for the same homeowner. The one with the strongest trust signals behind their ads wins the call.
How much money are roofing companies wasting on Google Ads that do not convert?
Roofing keywords cost $50 to $200 per click depending on your market and season. If your click-to-call conversion rate is 10% instead of 25%, you are paying for 15 clicks that generate zero calls for every 100 ad impressions. At $100 per click, that is $1,500 per month burned on clicks where the homeowner checked your profile, did not trust what they saw, and called a competitor. Over a year, that is $18,000 in wasted ad spend, enough to fund a full visibility optimization that would fix the underlying problem.
Should I stop running Google Ads for my roofing company until my profile is fixed?
Not necessarily. Google Ads still drive traffic and some of those clicks will convert. The question is whether you are comfortable with your current conversion rate knowing it could be significantly higher. The fastest path is fixing your trust layer while your ads continue running so you start seeing better returns immediately. Most roofing companies see a measurable improvement in ad conversion within 60 days of profile optimization, because the same ad spend suddenly has a stronger landing experience behind it.
Other challenges roofing companies face
Wasted Ad Spend for other industries
Find out where your roofing companies business stands
We pull your Google Business Profile, compare it against the top roofing companies in your market, and show you exactly where you are losing calls. Takes 15 minutes. No cost.
Free visibility audit included. No contract. No credit card.