Optometry Practices
You are paying for Google Ads clicks. Your competitors are getting the calls.
You are spending $1,500 to $3,000 per month on Google Ads for 'eye exam near me' and 'optometrist in [city].' Patients click your ad, check your Google listing, and compare you to every other result on the page. If your profile has fewer reviews and less detail than the next option, that click cost you money and earned you nothing.
What We Do About It
- We audit your current ad spend against your Google Maps presence to identify where clicks are leaking to competitors
- We optimize your Google Business Profile so patients who find you through ads see a listing that actually converts
- We build organic Maps visibility to reduce your dependence on paid clicks over time
- We track cost-per-patient-acquisition from both paid and organic channels so you can see the shift
Optometry practices with optimized Maps profiles convert Google Ad clicks at significantly higher rates than those with basic listings. Practices that build strong organic visibility typically reduce ad spend by 30 to 50% within six months while maintaining or increasing patient volume.
The average job for a optometry practice is worth $200 to $5,000. Every month you wait is another month of leads going to the optometry practices that show up first. A free visibility audit shows you exactly where you stand and what it would take to fix it.
Frequently Asked Questions
Are you saying I should stop running Google Ads?
Not immediately. Ads still bring in patients. But right now you are paying for visibility that a strong Maps presence would give you for free. We build your organic visibility alongside your ad campaigns, then help you dial back spend as organic traffic picks up. The goal is fewer dollars per patient acquired.
How do I know my ad spend is actually being wasted?
Look at your click-to-call ratio and your click-to-booking ratio. If you are getting hundreds of ad clicks but only a handful of calls, your listing is not convincing patients to take the next step. That gap between clicks and calls is where your money disappears.
What kind of savings are realistic?
Most optometry practices we work with are able to reduce monthly ad spend by $500 to $1,500 within six months while maintaining or increasing patient volume. The exact number depends on your current spend, your market competitiveness, and how strong your organic visibility becomes.
Other challenges optometry practices face
Wasted Ad Spend for other industries
Find out where your optometry practices business stands
We pull your Google Business Profile, compare it against the top optometry practices in your market, and show you exactly where you are losing calls. Takes 15 minutes. No cost.
Free visibility audit included. No contract. No credit card.